SmackDown is a brand of the U.S. based professional wrestling promotion WWE. The brand was first established on March 25, 2002 with a draft on Monday Night Raw and went into effect one week later on April 2. The brand was discontinued in August 2011, but was brought back in July 2016. Wrestlers assigned to the SmackDown brand wrestle predominantly on the Friday Night SmackDown television program, the seasonal Mixed Match Challenge, the interbrand Worlds Collide, as well as SmackDown branded and co-branded pay-per-view events and WWE Network events. During the first brand split, they also competed on Velocity and on ECW under a talent exchange program.